There was a massive inefficiency in the rental market, specifically related to pricing. Landlords would overprice their property and be unable to attract tenants, or they would underprice it because they were not keeping up with the real estate trends in the area.
Goal of the project
Build an eBay for rentals. A bidding platform for rental properties that determines the fair market value of a rental property through an online auction.
The app was built using was Angular.js, Bootstrap, Ruby on Rails and MongoDB.
After launching, FirstPlace was sold to ListD.com.